Midnight, September 4, 2015. A single printed panel. A First Order Stormtrooper. Given free to anyone who showed up at Toys R Us at midnight. One of the most widely distributed LEGO Star Wars promotional items ever made — and one of the least documented.
The Rarest Yoda in the Galaxy — And It Was Free With Purchase. 1,000 made. Rarer than Mr. Gold. And you had to be in Times Square on the right day to get one.
10,000 Made, 250-to-1 Odds, Three Variants. Randomly inserted into 2007 LEGO Star Wars sets. One in every 250 boxes. A polybag with a vent hole you can peek through. And a rarer Australian version almost nobody knows about.
A $1,000 Bag of Nothing Special. The minifigure inside is the same one you can buy loose for $40. The polybag it comes in is worth $1,000. That’s what event exclusivity does.